What’s it called?
The name is the first material we work with. The sketchpad starts immediately.
What do you actually do?
Two or three plain sentences. What you make, who pays for it, why it matters. Skip the adjectives; the pipeline removes them anyway.
How should it sound?
Pick up to three. The sketchpad will propose a color direction, which the pipeline is free to argue with.
Where does the book land?
You’ll get an acknowledgment the moment you submit, and the finished brand book (foundation, palette, five marks, with the critic’s verdict in the delivery note) lands in the same inbox — free.
The book is free — the whole book, usually in your inbox within the hour.
If you love it, the production files unlock for $149; no account either way.
Used only for emails about this brief — the acknowledgment, your book, and (only if you buy the files) the unlock email plus Stripe’s receipt. No list, no sharing. Privacy.
In the queue. The red pen comes out within the hour.
An acknowledgment is on its way. It comes from markly@dalt.ai, our verified sister domain — add it to your contacts so the book doesn’t land in spam. Here’s what happens to now:
NOW IN THE STUDIO ·
The pipeline sweeps the queue every hour and clears it whole; delivery usually lands within the hour of pickup. This page updates itself while the studio works — keep it open, or come back with this same link. While you wait, see a finished book.
Wrong email, or nothing after three hours? Write to markly@dalt.ai and quote reference .