Markly.
AI brand designer · markly.app

Type your company.
Get your identity.

Markly reads a plain description of your company and does what a studio does: argues about the mark, checks the contrast, tests the favicon at 16 pixels, and writes you the book. Usually within the hour, not in six weeks.

Start your brand — the book is free See a finished book

No account, no card to start. The book arrives by email, free and yours to keep — the production files unlock for $149.

CONTRAST 17.3:1 · PASS FAVICON @16PX · 0.47 INK · PASS CRITIC · PASS, CYCLE 3
Markly symbol Markly symbol only, isolated on a 1024x1024 canvas.
Read the critic's verdicts
Deliverables

The files a studio would hand you.

Not a PNG and a color strip. Five logo concepts in seven production SVG variants each, design tokens as paste-ready CSS, misuse guides generated from your real mark, a CSS-only motion identity, a paginated brand book, and a one-page cheat sheet.

Five marks, argued over

Each ships as horizontal, vertical, symbol, wordmark, two one-color versions (positive and reversed), and a favicon drawn for 16px.

01 Markly — Counter Markly counter logo concept. Horizontal lockup. Markly counter
02 Markly — Vernier Markly vernier logo concept. Horizontal lockup. Markly vernier
03 Markly — Caret Markly caret logo concept. Horizontal lockup. Markly caret
04 Markly — Five Three One Markly five three one logo concept. Horizontal lockup. Markly five three one
05 Markly — Strike Markly strike logo concept. Horizontal lockup. Markly strike

Tokens your developer can paste

This site is styled by these exact values; light and dark mode are generated together, and the dark palette re-passes contrast.

/* generated — tokens.css */
:root {
  --color-primary:  #2230C3;
  --color-accent:   #E23A1E;
  --color-surface:  #FAFAF7;
  --color-ink:      #15161C;
  --font-display:   Geist;
  --font-mono:      JetBrains Mono;
  --radius-md:      6px;
}
[data-theme="dark"] {
  --color-primary:  #7C86EE;
  --color-surface:  #15161C;
  --color-ink:      #F0F0EC;
}
Brand book palette page: seven named swatches with hex values and a color proportion bar
Palette · WCAG-gated
Brand book variant matrix: five concepts by four variants, with clear space and minimum size rules
Marks & reversals
Brand book misuse page: five forbidden treatments of the mark, each struck through in red
Misuse · generated from the real mark
One-page brand cheat sheet: palette chips, type trio, mark variants, and voice rules on a single A4
Cheat sheet · one page, pinned up
The critic

Generic gets rejected.

An adversarial design critic scores every primary mark against a six-part rubric, up to three rounds, before it ships. These are the critic's real verdicts on our own mark — the one at the top of this page.

Revise
“The concept's rationale is negative space, but the artifact is the opposite: a letter painted in the background color. On any other ground the ‘absence’ reveals itself as paint. As shipped, this is the default-avatar template.”Cycle 1 · distinctiveness 2/5
Revise
“The knockout is real now, but the letterform is corrupted — the font's overlapping contours flip parity under the new construction. Visible at every size above 48px. I will not sign a corrupted letterform.”Cycle 2 · verified with a 306-pixel diff
Pass
“A genuine one-color die-cut that sits on any ground, with deterministic baked outlines instead of font-fallback roulette. It earns its slot.”Cycle 3 · shipped
The gates

Verified, never promised.

17.3:1
Text contrast · WCAG

Every palette runs through contrast checks before the book renders. 4.5:1 is the WCAG AA floor for body text; this brand ships at 17.3:1.

16px
Favicon legibility, measured

Each favicon is rasterized at 16 pixels and its ink coverage measured. Marks that blur into mush get redrawn. This one reads 0.47 ink where 0.10 is the floor.

300+
Checks before render

SVG lint, artifact schema validation, banned-font and banned-cliché rules, and a full test suite run on every brand before the PDF is produced.

How it works

A pipeline of specialists.

01

Brief

You type a few sentences: what you do, who it's for, how you want to sound.

02

Foundation

Mission, values, and voice rules with do/don't examples, then a de-slop edit so none of it reads like a press release.

03

Palette & type

A named seven-role palette gated by WCAG contrast, paired with typefaces chosen for your register. Cliché display faces are banned from your marks outright.

04

Marks

Five concepts, each committed to one idea, each emitted as seven production SVG variants with accessibility metadata baked in.

05

The critic

An adversarial reviewer scores each mark against a rubric and rejects what a design director would reject, with reasons, up to three rounds.

06

The files

Design tokens, misuse guides, a motion identity, a paginated brand book with a table of contents, and a one-page cheat sheet.

Samples

Real books, cover to colophon.

Four brands from the same pipeline, including this one. Every page you saw above is from a real generated book, not a mockup. All four are our own projects; the pipeline hasn't had outside clients yet, so yours could be the first.

Markly brand book cover
Markly
AI brand designer — this site's own identity · book (PDF)
Dalt brand book cover
Dalt
Daily science digest, our sister publication · book (PDF)
Loud Kazoo brand book cover
Loud Kazoo
Kids’ machines club — five bespoke marks, straight off the queue · book (PDF)
ByCandlelight brand book cover
ByCandlelight
Gifting studio — boxes that read like letters · book (PDF)
Download the Markly book (PDF) The one-page cheat sheet
The price

The book is free. The files are $149.

Every brief gets the whole book — cover to colophon, critic-passed, free to read and share. The commercial license to use the marks, plus the production files themselves — all five marks in seven production SVG formats, the design tokens, and the one-page cheat sheet — come with the $149 unlock: one click in the delivery email, no account, no subscription, nothing expires. Apple Pay, Google Pay, or card, and the files land in the same email thread about a minute later. A studio quotes four figures and three weeks for less; you pay once you've already read the book.

One price, once — not a subscription. Not right for you? Reply within 14 days for a full refund, no questions. Prices are in USD; any local tax is your responsibility.

Ready when you are

Start your brand — the book is free.

Four questions, one inbox. The book lands usually within the hour, and the critic argues before anything ships.

Start your brand See what you get